The Most Effective Marketing Strategies for Moving Companies

Marketing strategies for movers might seem like a big maze that’s hard to solve, but these are also the base of your moving company growth. In order to provide sustainable development for your moving business and become highly competitive in the market, you need to identify the best tools for your moving company marketing. 

Here’s the tricky part: any moving company can spend tons of money on marketing and advertising, but to achieve your goal of reaching out to new customers, you must master the art of effective ways for moving company marketing.

In this article, you will find information about effective tools of not only digital marketing for moving companies but also advertising, generating leads and referrals for your moving company. We will break down the process into actionable steps and marketing tools you can use to get more business. 

Discover how MoveCo Business Management Software for moving companies can help you organize, manage and evaluate all your marketing efforts

Now, what are the channels and tools for marketing strategies for movers? And, how to effectively use these to get the name of your moving company out there? 

Let’s get right into it!

Here are the most effective moving company marketing strategies

1. Build your moving company marketing website

Having a website for your moving company has a lot of pros. First of all, it is a part of your moving company SEO strategy and will help you boost your moving company name in the search results. Secondly,  a lot of your leads and prospects are going to search for “a moving company near me” online. So, make sure yours pops up.  And lastly, regardless of where people find your moving company, they want to check out the website as well. 

Here are 3 ways you can go about building a website for your moving company:

1. DIY: if you are creative and a bit tech-savvy, you can try to build a website using tools such as wix.com, google website builder  (https://www.google.com/business/website-builder/), or our favorite 10Web (10web.i0).
2. Hire freelancers: you can find and hire freelance web developers through upwork.com, fiverr.com, or other similar sites.  However, keep in mind that you would want to hire 4 professionals, separately for design, content writing, development, and SEO, as most likely one person cannot master all 4.
3. Hire an agency: this is probably the most expensive option, but also the most effective one, as you will be working with a team of professionals. All you need to do is simply let the agency know your requirements for your moving company website, and they will do the hard work for you. 

Having a website is an important piece of the marketing plan for moving companies, as it helps you reach out to a wider audience.

2. Online moving company marketing

Advertising

You probably can’t help but notice that online ads are another key step for developing your moving company marketing strategies and getting more leads.

This step has three parts:

• Social media advertising that includes:
  • Facebook ads
  • Activity in Facebook groups and communities for moving companies
  • Posting actively on social media
• Google advertising, which contains:
  • Google Adwords ads/PPC
  • Google Local Listings
  • Google Local ads
• Yahoo and Bing ads and listings

While we promise to speak about each tool separately, make sure to take action today and, at least, get to know these. 

Online Listings

Apart from your moving company social media marketing, the next step is using online listings to get more leads and generate more prospects. What tools and websites can you use?

• Craigslist
• Yellow Pages
• https://moving.business/get-listed/
• Moversdirectory.com
• Findmoversnow.com

There are plenty of other sites and directories you can get listed on.  Some may get you direct leads, some may not.  But, when listing on those websites it also gives your website more exposure and ranking.  

Quick note! Make sure to state your moving company information properly, so that your customers know they’re dealing with a professional. 

3. Boost your moving company marketing with paid leads

If you are new in the moving business, this could be a great way to drum up some quick leads and fill up your calendar.  For the veteran companies, this could be used to fill in some of the schedule gaps.  However, web leads are very competitive and typically low in quality, so, make sure your budget is being spent wisely. And, to do this, you will need a good lead management software for moving companies.

See how you can maximize your lead closing ratio with Moveco Solutions’s lead management software for moving companies

Here is a list of lead providers for moving companies.  The ones in bold have been recommended by other moving companies to deliver better results.   

• Equate Media
• Quote Runner
• Move Matcher
• Move Advisor
• Moving.com
• Moving Companies
• Movers

Another type of moving company marketing tool here are referral/review sites, including:

• Yelp
• Angieslist
• Home Advisor

Make sure to do your research and find the one that works best for your moving company. 

You’re halfway there and must be enjoying it so far. Keep reading, as the fun part of marketing is coming now! 

4. Use your trucks and other company vehicles for your moving company marketing

Your trucks are a great advertising tool as you drive through your local streets and busy highways.  When not in use, you can also park your trucks in busy intersections or near shopping centers to get the best exposure. This method is used by many well-known companies as part of their marketing and branding strategy. So, don’t miss the opportunity of advertising your moving company for FREE.

Here are a few other examples of how you can use signage to advertise your local moving company:

• Signage on your moving trucks.
• Signage on moving company vehicles or other types of transportation.
• Local billboard ads.
• Local business ad boards.
• Community events sponsorships like trade shows, farmer’s market, etc.

Keep in mind that you are a local moving company, targeting local residents who love to support local businesses that they are familiar with.  

5. Increase your moving company marketing efforts through referral partners

Your leads and prospects not only need your moving services, but also other types of services that cater to people relocating. In this case, referral partners are a smart way of generating more leads and prospects. 

Here’s where to begin:

• Businesses that serve the same client base (realtors, apartment complexes, home repair companies, staging companies, commercial move planners)
• Community/business groups (BNI, B2B networking, chamber of commerce, etc.)
• Local organizations/non-profits (community events, charitable groups/organizations, schools, sports programs, etc.)
• Your previous customers can refer to your moving company, bring in more clients who are interested in your moving services, so keep in touch with them. 

Effective moving company marketing isn’t limited to working in your moving company only but also trying to reach out to other businesses that will voluntarily become your partners.  Think of this as expanding your sales team.

6. Don’t forget about printed ads, postcards, and business cards for your moving company marketing

While it may seem outdated, print ads and mailers still produce great results for moving companies.  Here are a few ways you can efficiently use print advertising for your moving company:

1. Targeted direct mailers to listed homes: you can get the new home listings from your local real estate agents, or utilize the services of USA Home Listings or Moving Leads
2. Local publications: local organizations such as the chamber of commerce can be a good source for advertising your moving company.
3. Promotional materials: you can distribute promotional materials (pens, pads, or other creative items) at local businesses (real estate, restaurants, etc.), community events (street fairs, farmer’s markets, etc.). Tip: Custom balloons have a good impact at fairs

Building a local community brand through advertising and networking does take a long time.  However, once developed, it will provide a steady flow of solid referrals.

7. Video marketing is the best!

We’re not rushing you here, but you should definitely do it. Video marketing is a huge part of moving company marketing because it boosts prospect engagement and it’s one step ahead of your competition, as not many moving companies do it. 

What type of videos should you provide? 

• Videos about your moving company to show your leads and prospects around.
• Bloopers, because nobody’s perfect (and it’s fun).
• In action videos to show your crew’s expertise and professionalism. 
• Difficult moving videos to demonstrate that your moving crew can handle all the obstacles.
• Simple move videos that show an average move process, steps for packing and storage, etc. 

You have so many ideas for videos, right? Be patient, organize your work, and take action whenever you’re ready. 

We gave you a lot of ideas as a part of your moving company marketing strategy. Now, it’s time to implement them. Keep in mind there is no magic sauce or overnight success when it comes to marketing your moving company. So, you have to plan properly, execute effectively and the right tools to monitor/evaluate your efforts periodically.

Discover how Moveco Solutions can help you close more leads, manage your marketing efforts and increase your ROI!  Request a free demo today!